Baby care products market is comprised of baby skin care products, baby hair care products, baby bath care products, baby diapers, baby perfumes / fragrances, and baby convenience and safety products. These products are broadly categorized under baby cosmetics and toiletries products and baby safety and convenience products. The baby cosmetics and toiletries market was the larger market segment with a revenue share of 92.2% in 2011. The segment will further consolidate its position with 93.2% market share in 2017. The global baby care cosmetics and toiletries market was worth USD 41.3 billion in 2011 and is expected to reach USD 62.3 billion in 2017 with a CAGR of 7.1% from 2011 to 2017.The baby care product market growth is largely fueled by the growing baby population in developing nations, where the disposable income of parents have also increased considerably at the same time. Moreover, the average age of parents across the globe has also increased in past few years. Higher aged parents are considered to be financially more stable and hence have more money to spend on their baby’s care and convenience. In addition, growing number of women entering into mainstream workforce has helped the baby care market to grow, as the average disposable income of the family has grown. Baby care market has also witnessed a growing trend in baby specific products, especially baby cosmetics, which are organic in terms of ingredients used and poses no threat to baby’s health.
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